Power

The only product made by POWER, GOLD LABEL, can be considered Ireland's national whiskey, with huge sales in the west.

On some markets it is labelled as 'POWER'S IRISH', but it is sometimes ordered with a more colourful name. This derives from the fact that POWER was the pioneer in the production of IRISH WHISKEY in miniature bottles.

It was said that the latter contained three swallows of the drink, therefore ordering a 'THREE SWALLOWS' became an original and bizarre way for ordering an excellent POWER'S IRISH WHISKEY.